Why the SEO engine matters
Visibility is key to eCommerce success, and search engine optimization (SEO) plays a pivotal role in helping your SuiteCommerce or SuiteCommerce Advanced webstore stand out.
This article explains SEO engines, also known as SEO page generators, and their impact on your webstore performance. We cover common issues, their consequences, and the proactive measures you can take to keep your SEO engine healthy.
- Also called
- SEO page generator
- Applies to
- SuiteCommerce and SCA
- Main risks
- Lost indexing, slow pages
How the SEO engine works
SuiteCommerce and SuiteCommerce Advanced rely on a single-page application (SPA) architecture. Because these applications are JavaScript-based, they are a challenge for search engines that struggle to execute JavaScript. To overcome this, the platforms render pages for crawlers on the server:
- A search engine requests a page directly.
- The request is routed through a server-side headless browser, the SEO page generator.
- The generator executes all scripts and service calls.
- It outputs pure HTML for search engine crawlers to index.
Identifying and addressing SEO engine issues
In our work with SuiteCommerce and SCA, including a recent review of numerous webstores, we have seen how delicate the SEO page generator can be. The most common issues are:
Broken page generator
A broken generator can prevent the site from being indexed by search engines entirely.
Performance bottlenecks
Heavily customized pages can produce excessively long HTML output that slows rendering.
There are several ways to detect a broken SEO engine, and our team or your trusted SuiteCommerce development team can check it for you. Whoever does it, fix these issues promptly once found: their impact on search visibility and performance can be severe.
Best practices for the SEO engine
To help clients maintain healthy SEO, we follow the best practices recommended by Oracle NetSuite. Those guidelines cover crucial points such as:
- Keeping the SEO page generator intact.
- Minimizing customizations that could lead to performance issues.
For the full list, see Oracle NetSuite's page on page generator best practices.
We have also built a proprietary tool that proactively detects SEO engine issues before they become major concerns.
How AwaLabs can help
Beyond monitoring the SEO page generator, we offer SEO services tailored to SuiteCommerce and SuiteCommerce Advanced webstores:
- Proactive monitoring. Our tool identifies and resolves issues before they affect your webstore.
- In-depth technical reviews. Including SEO engine checks and a thorough review of on-page SEO elements.
- Performance strategies. Improvements that build a robust foundation for your webstore's visibility and competitiveness.
Keep your SEO engine healthy
The SEO engine is a linchpin of your webstore's visibility. By knowing its potential pitfalls and taking proactive measures, you can keep your SuiteCommerce site indexed and performing well.
If you have questions or need help, reach out to our team. We are here to help you navigate the complexities of SEO and improve your webstore's performance.
